Hello. I’m Gordon Pender

I am a business planning and business management consultant. I have prepared business plans for SMEs since 1985, especially for raising capital. My work as a management consultant has included reviews, evaluations and “due diligence” for government agencies, universities and investment managers.

I have worked with many great Australian entrepreneurs to transform innovative ideas into successful businesses.

Business Planning & Management - Gordon Pender


Areas of Expertise


The Australian venture capital industry since the 1980s has not been kind to small enterprises seeking capital, particularly those in manufacturing and in regional Australia. I am proud of my success in assisting and raising capital for my clients in a difficult market, and providing professional advice to larger organisations.

I have gained a wealth of experience from working with some of Australia’s best entrepreneurs on practical projects to create new enterprises and new employment. I have an in-depth understanding of how small businesses work, and how they should work.

Academic Work

  • For UNSW, preparation of an integrated financial model to value the intellectual property of the whole university – completed from scratch, under pressure, in six weeks
  • For Sydney University, a financial model and strategic plan for a new fund proposed by the Vice-Chancellor to invest in high-growth on-line courses across all faculties
  • Lecturer to final year MBA and B. Bus students, University of Technology Sydney
  • Enterprise Workshop: program adviser and lecturer (NSW and Tasmania); mentor to winning teams in the national final (1988) and NSW final (1988 and 1989)

Non- Commercial Assignments

  • Strategic Plan for employment of disadvantaged people for Northside Enterprises
  • Financial advisor to Newton’s Restaurant – a WorkVentures community project
  • Strategic Planning for the Barker College Foundation and School Council
  • Project Planning for Oasis Youth Care Centre for the Salvation Army – as a foundation volunteer. 
  • Member of Management Committee and Treasurer – Stretch-a-Family Inc – also a (single) foster parent
value customers users viewer


3rd Rock Agriculture Pty Ltd
Activon Scientific Products Pty Ltd
Australian Durum Producers’ Co-op
Australian Ethical Investment Limited
Australian Photonics Pty Ltd
Australian Rural Group Limited
Beaulieu RUM Pty Ltd
Bidgee Foods Pty Ltd
Bingara Cypress Pine
Bunganbah Meat Company
Caring Card Company (Aust) Pty Ltd
Cedenco Australia
Central Midlands VROC (WA)
Cowra Export Packers Limited
CRC for Aquaculture
CVC Investment Managers Pty Ltd
CVC-REEF Investment Managers
Daley Mushrooms
Dept of Primary Industries and Energy
Deutsche Asset Management
E W Cox International Pty Ltd
Eling Forest Winery Pty Ltd
Fletcher International Exports Pty Ltd
Food and Packaging CRC
Food Operations
Furney’s Stock Feeds
Gamekeepers of Australia Pty Ltd
GFR Group
Glenmore Export Australia Pty Ltd
Gold Coast Plant Wholesalers
Golden Valley Pickles

Griffith City Council
Haddon Rig Wool Marketing Assoc’n
Hart Bros Seeds
Huon Valley Mushrooms
Inglis Real Estate
JAM Software Pty Ltd
Kangaroo Island Marketing
Kiah Rural Developments Pty Ltd
Kirby Engineering
Lang’s Meats
La Porte Associates
Leeton Shire Council
Letona Co-op Limited
Marrickville Prestige Smash Repairs
Martin Place Securities
Mascot Wire Works
Master Fish Merchants’ Assoc of Aust
Maverick DCM Pty Ltd
Merino Wool Insulation Pty Ltd
Meyers Strategy Group
Morex Meats Australia Pty Ltd
Mudgee Abattoir
Namoi Rural Traders
NewSouthInnovations (UNSW)
NSW Enterprise Workshop
NSW Farmers Association
NSW Investment Corporation
NSW Premier’s Department
NSW State and Regional Development
Numbulwar Community Council
Pages Hire

Parle Foods Pty Ltd
Patronus Pty Ltd
Peppermint Bay Pty Ltd
Pioneer Spirit Development Pty Ltd
Potato Seed Services Pty Ltd
Prentice, Parbery and Barilla
Princess Park Estates Limited
Quantum Technology Pty Ltd
Rees Equipment Pty Ltd
Retorque Engine Reconditioning
Roads and Traffic Authority
S.D. Reid and Sons
Sims Lockwood
Sirotech Limited
SMP Clothing International Pty Ltd
Strathclyde Pty Ltd
Sunscreen Pty Ltd
Sydney IteC
Tasmania Development and Resources
Tasmania Fare
Tasmanian Enterprise Workshop
Tasmanian Netball Association
TasTech Development Pty Ltd
Technico Pty Ltd
The Strahan Village
Top-Qual Pty Ltd
University of Technology Sydney
Ure Lynam and Company
Van Eyk Capital Pty Ltd
Venture Capital Partners Pty Ltd
Windsor Farm Foods Pty Ltd
Waste Services NSW