Hello, I’m Gordon Pender.

I am a business planning and business management consultant. I have prepared business plans for SMEs since 1985, especially for raising capital. My work as a management consultant has included reviews, evaluations and “due diligence” for government agencies, universities and investment managers.

My approach is quantitative, based on financial modelling. Finance is the language of business; it is all about numbers.

For 30 years, I have worked with many great Australian entrepreneurs to transform innovative ideas into successful businesses. That is never easy. My success rate is pretty good.

Before that I had 20 years practical experience in many areas of business management.

My book Planning to Win – a guide to business planning and financial modelling – is the best example of my work. It includes clear explanations and a model business plan. It was published in 2017. The e-book is available from Amazon and Apple and the hard copy now from me.